Storytelling has a long, rich history as humankind’s most fundamental communication method. From paintings on cave walls and Egyptian hieroglyphs, to oral stories handed down through generations, stories are an intrinsic part of our society and culture.
The art of storytelling is enjoying a big “buzzy” resurgence in modern media. Business executives have begun to recognize how sharing stories can help differentiate their company from the competition by establishing an emotional connection with customers. Likewise, learning professionals are seeking ways to capitalize on the power of stories to enhance learning transfer. Why the sudden focus on storytelling?
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